You know, there’s something special about gear that actually fits—like it was made just for you. That’s the heart of She’s Fly. We’re not just slapping pink on men’s waders and calling it “women’s gear.” Nah, we’re crafting stuff by women, for women, because let’s be real, the outdoors shouldn’t feel like you’re borrowing someone else’s boots. It should feel like home.

Now, let me tell you about the souls behind this. Dylan—oh man, where do I even start? Back in 2010, she found fly fishing, or maybe it found her. It was this quiet, healing thing after losing her husband, Tony. The river kinda became her sanctuary, you know? But here’s the kicker: she kept tugging at ill-fitting gear, thinking, Why isn’t anyone making this right for us? So she teamed up with Emily (more on her in a sec) and bam—She’s Fly was born.

And get this—Dylan’s not just a fly-fishing wizard. By day, she’s an Agile Solutions Architect (fancy term for “problem-solving ninja”), but her heart’s always out there—whether it’s strumming a guitar, road-tripping with her pup, or just soaking up the Fort Collins vibe.

Speaking of vibes, Emily’s basically Colorado incarnate. Like, if the Rockies had a human form? That’s her. She’s been bucking expectations since day one—girl’s got a spine of granite and a soul as wild as the backcountry. Fly fishing? Yeah, she’s obsessed, but not just for the thrill. She’s pissed (rightfully so) about an industry that acts like women don’t exist on the water. So she and Dylan said, Enough.

Off the river, Emily’s the one dragging friends on last-minute hikes, laughing with her dogs, or just staring at a sunset like it’s the first one she’s ever seen.

And hey, if you’re itching to get out there, we’ve got your back. Think small groups where no one judges your first cast (we’ve all face-planted, trust me), clinics that feel like hanging with pals, and gear that won’t fight you every step of the way.

So—ready to ditch the “one-size-fits-none” nonsense? Let’s get you on the water. She’s Fly’s waiting.